Ever catch yourself writing an email and thinking, “Wow, who even talks like this?” You know what I mean – those stuffy phrases and corporate buzzwords that make you sound like a robot trying to impersonate a business executive. Let’s stop that right now!

The Real You is the Best You

Here’s the thing: pretending to be someone else is exhausting. It’s like wearing shoes that are two sizes too small – sure, you can do it, but why would you want to? Your brand voice should feel as natural as dancing to your favorite song when nobody’s watching.

Finding Your Voice (No Throat Lozenges Required)

Start by asking yourself:

• What makes you snort-laugh during work calls?
• How do you explain your business to your BFF over coffee?
• What industry stories make you wave your hands around excitedly?
• What messages from other brands make you roll your eyes?

These answers? That’s your brand voice trying to break free!

The “Does This Sound Like Me?” Test

When writing anything for your brand, run it through this quick check:

• If someone who knows you read this, would they hear your voice?
• Are you cringing while typing?
• Could you say this to a client over lunch without feeling like an imposter?

If you’re making a face while reading your content, it’s probably not quite right yet.

Keep It Real (But Make It Professional)

Being authentic doesn’t mean sharing your entire Netflix binge-watching history (unless that’s relevant to your brand!). Think of it like this: you’re still you at a business lunch, just maybe with slightly fewer cat memes.

Remember: The best brand voice isn’t the one that sounds the most “professional” – it’s the one that sounds the most like you on your best day. When you nail that, marketing stops feeling like a chore and starts feeling like catching up with friends who just happen to be your ideal clients.

Now go forth and let your real voice shine! ✨